Artificial intelligence (AI) and machine learning have become buzzwords in the world of search engine optimization (SEO). While some experts argue that AI is still in its infancy and not ready for prime time, others believe that it holds enormous potential for improving SEO efforts. In this blog post, we will explore the use of AI in SEO, discuss the pros and cons of using it, and provide some tips for getting started. One of the most promising uses of AI in SEO is the ability to analyze and interpret large volumes of data.

Artificial intelligence (AI) and machine learning have become buzzwords in the world of search engine optimization (SEO). While some experts argue that AI is still in its infancy and not ready for prime time, others believe that it holds enormous potential for improving SEO efforts. In this blog post, we will explore the use of AI in SEO, discuss the pros and cons of using it, and provide some tips for getting started. One of the most promising uses of AI in SEO is the ability to analyze and interpret large volumes of data.

Have you ever wondered if you’re doing good Google Ads keyword research or not? Having a high performing/converting Google Ads campaign starts off with good keyword research. It doesn't matter how good the rest of the campaign/ads are set up if your keywords aren't good. You can't sell a steak to a vegetarian, right? When it comes to keyword research for Google Ads, there are a few key steps you should take. First, you need to identify your target audience and the types of keywords they might use when searching for your product or service. There's a monumental difference between product-based, info seeker, and service-based keywords.

On December 3^rd of this year, Google launched its third core algorithm update of 2020, and it’s been interesting. Quick review: large, core-algorithm updates by Google are different from the minor daily search updates Google implements. The small, daily updates implemented by Google are mostly imperceptible to normal search engine users and SEO specialists. Consider the fact Google implemented over 3,000 search improvements in 2018 at an average of almost 9 a day. How many of those updates can you recall or did you notice? Likely, none. Core algorithm updates, in contrast, have the potential to profoundly impact site rankings. Hence, core algorithm updates tend to be a noticeable source of angst in the SEO community, and often lead to a flurry of activity, data collection, and speculation occurring in the days and weeks surrounding the update.